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How To Go Beyond Being Mobile-Friendly

Beyond a mobile-friendly site with mobile optimization - Local SEO Services

Mobile search is largely local search, and local content should be mobile-friendly to get as much visibility as possible. But since this is already done, it makes sense in this case to add bidirectional annotations to local store sites so that Google understands what to display in smartphone search, instead of canonicalizing the local menus to the menu page.

Why is this important to your customers, not just Google?

They could solve their problem if they did. They would just need to add a canonical tag to the mobile menu page pointing back to the desktop page and an alternate tag pointing back to the mobile menu page on the desktop menu page.

Like this:. Look, none of this is rocket science.

8 Insightful mobile SEO Predictions for 2016 and Beyond

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here. Have something to say about this article? Get the most important digital marketing news each day.


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Beyond Attendance Mobile Friendly

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